CSR Credo: “IKEA believes that the traditional business objectives and the social and environmental responsibility can work together for the benefit of the many.”
“IKEA CSR activity involves three main areas: children, better living and environmental projects.” -- ikea.com
IKEA’s children initiatives involve safety of their products, education programmes and special programmes for working mothers.
IKEA is supporting the UNICEF in helping about 80,000 affected children to recover from armed conflicts in Angola and Uganda. The project is funded by a marginal increase in the price of the soft toy called PS BRUM. They hope to collect $400,000.00. The coolest part of the project is that it works with a non-formal education that focuses on learning by playing.
Colorful trash containers help to keep the streets cleaner. Women are more likely to throw their trash into the garbage cans, when the trash receptacles are within a short distance. Less rubbish on the streets helps the children to feel more happy and safe. Clean cities have less crime, because the clean environment helps the men to think more positive about their life.
Recycling is a very profitable business. Aluminum, glass and scrap metal can be recycled infinitely. Recycled metals, papers and glass are cheaper than new ones. They often have the same or better quality and help to reduce production costs of cars, trains and homes. Disposing paper into the blue recycling trash containers helps to save the trees. Every woman can save 2 or 3 trees per year, if all of the paper from the waste of this woman would be recycled. Yes that is right ! Every time we recycle paper, valuable lives of ancient trees are saved.
Recycling of trash is a successful business. It has two main sources of revenue. It can be set up as a waste management within urban or industrial areas and receive money from governmental or private customers. Garbage collectors often recycle scrap metal, plastic bottles, broken glass and used paper. The colorful containers in this photo are used in the beautiful park of Singapore. Visitors of the park use the trash bins for disposal of waste into the garbage cans that like to eat solid scrap metals and papers. Later the recyclable materials are collected, sorted out and sold to recycler companies that build expensive products from recycled trash.
People of the future might be laughing at us for our ignorant treatment of the environment, because we, the people of the present, ironically damage ourselves by our own by-products of mindless consumption. Every one of us is affected by pollution in some way or another. Simple things of our daily consumption seem harmless at first, but after a while we start to see unexplainable changes in health. Finally, the time has come to admit that the consume-oriented culture of our global civilization is not as healthy as it could be.
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