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Social consumption wins over the individual ownership in the long term, if the shared product is managed and maintained correctly. Social consumption can compete on the total cost of the access to the product , with the highest quality of the shared product or service. At the lower price of access to each customer. Where each customer is the partial owner of the shared product , during the use of the service.
One personal car can last 10-20 years , and enable many trips for the owner. One public bus can last 10-20 years , and enable 1000X more trips to 1000x more people who share the total cost of the bus ownership, maintenance and operation.
The oldest bank in China was founded in 1912, by the Government of the Republic of China and is now one of the big four state-owned commercial banks of the People's Republic of China. Up to date, they have multiple branches in major cities like Sydney, Singapore, Tokyo, Shanghai, Manila, Jakarta and are also equally successful in their European branches of London, Frankfurt and Milan.
Now it is almost impossible to dismiss the success of their expanding businesses and the effects of the impressionable, auspicious, red logo of the bank. The logo resembles a red ancient Chinese coin and is popularly believed to attract good fortune and to avert misfortune. This red logo can be clearly seen on every main building of the Bank of China.
In the darkest depth of the human mind lies an ever present need for ownership. This urgent need controls the greedy individuals, who always seem to seek to expand their property, even if they are not able to afford their expenses. Wasteful cars, gigantic homes, seasonal fashion, unnecessary large television screens, monthly pleasure trips and the latest inventions of the entertainment industry help those greedy individuals to escape the smell of their rotting soul.
Be happy. Talk with people.
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