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Social consumption wins over the individual ownership in the long term, if the shared product is managed and maintained correctly. Social consumption can compete on the total cost of the access to the product , with the highest quality of the shared product or service. At the lower price of access to each customer. Where each customer is the partial owner of the shared product , during the use of the service.
One personal car can last 10-20 years , and enable many trips for the owner. One public bus can last 10-20 years , and enable 1000X more trips to 1000x more people who share the total cost of the bus ownership, maintenance and operation.
Social community moderation is one huge opportunity, but also one huge burden for every social website. The system of moderation can actually influence the mood of the crowd and the fate of the website. epSos.de was testing different social websites and different moderation platforms for multiple years. This article is a quick and personal story about previous experiences.
In the darkest depth of the human mind lies an ever present need for ownership. This urgent need controls the greedy individuals, who always seem to seek to expand their property, even if they are not able to afford their expenses. Wasteful cars, gigantic homes, seasonal fashion, unnecessary large television screens, monthly pleasure trips and the latest inventions of the entertainment industry help those greedy individuals to escape the smell of their rotting soul.
Be happy. Talk with people.
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