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Social consumption wins over the individual ownership in the long term, if the shared product is managed and maintained correctly. Social consumption can compete on the total cost of the access to the product , with the highest quality of the shared product or service. At the lower price of access to each customer. Where each customer is the partial owner of the shared product , during the use of the service.
One personal car can last 10-20 years , and enable many trips for the owner. One public bus can last 10-20 years , and enable 1000X more trips to 1000x more people who share the total cost of the bus ownership, maintenance and operation.
Gecko is a type of small lizard that can be found in Southeast Asia, West Pacific and other warmer regions of the world. They are special because they are the only lizards that has a voice. The name “Gecko” arose from the sound that they make and it originates from a Malay word. The female geckos make these sounds to attract the males and to socialize. There are close to 1,500 species of these creatures to be found and more others have yet to be discovered.
Be happy. Talk with people.
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